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1 marketing textbook
Реклама: учебник по маркетингу -
2 учебник по маркетингу
Advertising: marketing textbookУниверсальный русско-английский словарь > учебник по маркетингу
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 general appeal
1) рекл. реклама типа товара*, общая реклама, реклама общего характера (рекламная кампания, направленная на привлечение внимая к какому-л. виду продукции без указания торговой марки, обычно финансируется ассоциациями производителей)Syn:Ant:See:2) марк. общая привлекательность, привлекательность для широкой публикиColour photographs and diagrams add greatly to the general appeal of a textbook. — Цветные фотографии и диаграммы сильно повышают общую привлекательность учебника.
Many publications have general appeal, such as consumer issues, education, statistics, geology, health, and history. Others are technical research reports. — Многие публикации представляют интерес для широкой публики и затрагивают проблемы потребителей, вопросы образования, статистики, геологии, здоровья и истории. Остальные содержат отчеты технических исследований.
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5 design
dɪˈzaɪn
1. сущ.
1) замысел, план He has ambitious designs for his son. ≈ Он строит амбициозные планы, касающиеся сына. more by accident than design ≈ скорее случайно, чем по плану Syn: plan
1., project
1.
2) намерение, цель Happiness is the natural design of all the world. ≈ Счастье - естественная цель всех людей. by design Syn: plan
1., intention
3) замысел (тайно вынашиваемый план) ;
мн. умысел, интрига (on, against) sinister design ≈ коварные планы He has designs on the money. ≈ Он вынашивает нехорошие планы относительно денег. Syn: plot II
1.
4) чертеж, эскиз, набросок;
рисунок, узор Syn: delineation
5) модель, шаблон;
лежащая в основе схема;
композиция the general design of the epic ≈ общая композиция эпоса Syn: pattern
6) дизайн school of design ≈ школа дизайна
2. гл.
1) а) задумывать, придумывать, разрабатывать;
замышлять The family designed the house for their own needs. ≈ Семья проектировала дом специально для своих нужд и удобств. The mat has been designed specially for the children's room. ≈ Ковер был придуман специально для детской. He designed the perfect crime. ≈ Он замыслил идеальное преступление. Syn: plan
2., contrive, devise
2. б) намереваться, собираться (сделать что-л.) She designed to excel in her studies. ≈ Она намерена превзойти всех в учебе. Syn: intend, purpose
2. в) намереваться отправиться( for - куда-л.) The new Lord Lieutenant had at first designed for Munster. ≈ Новый лорд-наместник намеревался отправиться сначала в Манстер.
2) предназначать a book designed primarily as a college textbook ≈ книга, предназначенная преимущественно в качестве учебника для колледжей Syn: intend, destine
3) проектировать;
конструировать to design a building ≈ спроектировать здание This man designs dresses for the Queen. ≈ Этот человек придумывает туалеты для Королевы.
4) делать эскизы, наброски, создавать узоры и т. п. Syn: sketch, delineate, draw
2. замысел;
план - far-reaching *s далеко идущие замыслы - to have a * for /of/ an insurrection планировать восстание - to frustrate smb.'s *s сорвать чьи-л. замыслы /планы/ часто pl (злой) умысел - criminal * преступный замысел - to harbour *s вынашивать( коварные) замыслы - to have *s on /against/ smb. вынашивать коварные замыслы против кого-л. - to have *s on smb.'s life покушаться на чью-л. жизнь (религия) божье провидение, божий промыс(е) л цель, намерение - stern * твердое намерение - the *s of France намерения Франции - with this * с этой целью - with (a) * с намерением, с целью - without * без всякого намерения - by * намеренно;
преднамеренно, предумышленно - it was done by * это было сделано намеренно - my * was to go to London я собирался поехать в Лондон (творческий) замысел;
план, проект - the composer's * замысел композитора - conceptual * эскизный проект планирование - * of experiments планирование экспериментов (компьютерное) проектирование;
конструирование - computer * проектирование или конструирование вычислительных машин - * engineer( инженер-) конструктор - on-line * оперативное проектирование( в режиме взаимодействия человека с машиной) чертеж, эскиз;
конструкция;
проект;
расчет - antiseismic * антисейсмическая конструкция - * office конструкторское бюро - * drawing рабочий чертеж - * conditions исходные условия расчета - * load расчетная нагрузка( корабля, самолета) - * for a building чертеж здания рисунок, узор - * of flowers узор из цветов - (of) poor * плохо выполненный, бедный, бедного рисунка - (of) fine * прекрасно выполненный - arts of * изобразительные искусства - school of * школа изобразительных искусств, художественная школа модель - our latest * наша последняя модель - car of the latest * последняя модель автомобиля композиция - the picture lacks * в картине есть композиционные недостатки искусство композиции дизайн;
внешний вид, исполнение - industrial * промышленная эстетика - in marketing an article * is as important as construction для коммерческого успеха товара дизайн имеет такое же значение, как конструкция произведение искусства замышлять;
намереваться;
планировать предназначать - to * the room as /to be/ a study отвести комнату под кабинет - the books are *ed for the German reader книги предназначаются для /рассчитаны на / немецкого читателя составлять план, схему;
планировать, проектировать, конструировать - to * the construction of the docks проектировать строительство доков вынашивать замысел;
задумать - to * a book вынашивать замысел книги чертить;
вычерчивать схему заниматься проектированием, проектировать;
быть проектировщиком, конструктором - to * a building создать архитектурный проект здания создавать узор, рисунок, фасон и т. д. - to * a carpet создать узор для ковра - to * a dress придумать фасон платья исполнять, выполнять - the picture is superbly *ed картина выполнена великолепно - the new model is *ed much better в новом исполнении модель сильно выигрывает (книжное) собираться поехать - to * for France собираться во Францию architectural ~ вчт. проектирование архитектуры augmented ~ вчт. расширенный план block ~ вчт. блочная конструкция bottom-up ~ вчт. восходящее проектирование ~ намерение, цель;
by design намеренно, преднамеренно conceptual ~ вчт. концептуальное проектирование copyright ~ промышленный образец с авторским правом database ~ вчт. проектирование базы данных design дизайн ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага ~ задумывать ~ замысел, план ~ замысел ~ замышлять ~ исполнять ~ композиция (картины и т. п.) ~ композиция ~ конструировать ~ конструкция ~ модель ~ намереваться ~ намерение, цель;
by design намеренно, преднамеренно ~ намерение ~ образец ~ план ~ планировать ~ предназначать;
this room is designed as a study эта комната предназначается для кабинета ~ проект;
план;
чертеж;
конструкция, расчет;
a design for a building проект здания ~ проект ~ проектирование ~ проектировать ~ вчт. разработка ~ расчет ~ рисовать, изображать;
делать эскизы (костюмов и т. п.) ~ рисунок, эскиз;
узор ~ рисунок ~ составлять план, проектировать;
конструировать ~ составлять план ~ вчт. схема ~ (тж. pl) (злой) умысел;
to have (или to harbour) designs (on (или against) smb.) вынашивать коварные замыслы (против кого-л.) ~ умысел ~ чертеж ~ чертить ~ эскиз ~ проект;
план;
чертеж;
конструкция, расчет;
a design for a building проект здания ~ for reliability надежностное проектирование ~ of typeface вчт. начертание шрифта detailed ~ вчт. рабочий проект dialog ~ вчт. проектирование диалога dialogue ~ вчт. проектирование диалога draft ~ вчт. эскизный проект external ~ вчт. внешний проект faulty ~ несовершенная конструкция flaw ~ вчт. недоработанный проект functional ~ вчт. функциональное проектирование graphic ~ рекл. красочное оформление ~ (тж. pl) (злой) умысел;
to have (или to harbour) designs (on (или against) smb.) вынашивать коварные замыслы (против кого-л.) industrial ~ проектирование промышленного объекта industrial ~ промышленный образец industrial ~ художественное конструирование interactive ~ вчт. интерактивное проектирование internal ~ вчт. внутренний проект job ~ характер работы joint venture ~ структура совместного предприятия layout ~ вчт. проектирование размещения logic ~ вчт. логическое проектирование logical ~ вчт. логическое проектирование modular ~ вчт. блочная конструкция package ~ дизайн упаковки pilot ~ вчт. опытная конструкция poor ~ вчт. некачественная конструкция preliminary ~ вчт. технический проект product ~ проектирование изделия program ~ вчт. проектирование программы proprietary ~ вчт. оригинальная разработка protected ~ охраняемый промышленный образец registered ~ внесенный в реестр промышленный образец registered ~ зарегистрированный промышленный образец repairable ~ вчт. устранимая недоработка sample ~ вчт. составление выборки structured ~ вчт. структурное проектирование systematic ~ вчт. системное проектирование ~ предназначать;
this room is designed as a study эта комната предназначается для кабинета top-down ~ вчт. нисходящее проектирование trial ~ вчт. пробная конструкция type ~ вчт. начертание шрифта uniprocessor ~ вчт. однопроцессорная конструкция view ~ вчт. проектирование представлений visual ~ вчт. визуальное конструирование ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага
См. также в других словарях:
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